Since this was my (Janelle’s) first time ever in Sweden and also the first time I even heard of Skärgården, I’m going to continue from my big-eyed, LA-girl perspective–or rather, from everyone else’s perspective, because there are few things left in this world that remain untouched by mainstream tourism. There are no hotels here, just dozens of single-family houses (likely built by their bare hands, adding to the quaintness). So we were lucky enough to have extended family in Hasselkobben.
Decided to visit my old creative partner Axel Lindgren in Stockholm. We used to work together at R/GA in New York, but now he is back in Sweden working for and agency called Honesty. I have to say that they have a very cool office. Basketball court, their own coffee, the old factory windows. Thumbs up!
With the long-awaited, highly anticipated release of Grand Theft Auto 5 this month, my awesome, super talented friend Martin decided to redesign the game's logo, giving it the face lift it deserves. My fellow fan friends and I had expected an updated logotype to launch with every GTA release. But it never happened. Strange that the rest of the game design and character illustrations advanced so fantastically but the logo did not. Check out Martin’s cool rendition and more of his super stylish work here.
We had lunch at Mariatorget with sister Johanna, her son Gideon and grandma Gerd.
Johanna often shows Gideon the through the eyes of Rasmus Keger blog and he became obsessed about Janelle’s latest tattoo, the Illuminati symbol, the pyramid eye. We decided to make him a bunch of customized pyramid eye Gideon tattoos, and he was super happy, we all put them on.
We felt like kids again when we went to the ice cream store to pick up our childhood favorites.
The food arrived and Gideon paid no attention to us, of course.
We met up with Youco that was visiting Stockholm from New York. Youco is an amazing Designer. Check out her work here. We just started working together on a project and I'm looking forward to tell you more about it as soon as it's done.
We caught up with Gustav for dinner at his place in Zinkensdamm. Rasmus and Gustav were friends at Bergh’s School of communication and while Rasmus continued down the advertising path, Gustav went on to film with his brother Nicke. After combating near food coma, we lounged around drinking wine and whiskey and watching Gustav’s latest projects. And Nicke's here
Janelle tasting Dammsugare for the first time
Dammsugare is one of the pastry wonders of Sweden, perhaps greater than the famed Cronut. Instead of just combining two delectable pastries (croissant + donut), the dammsugare clusters all the goodies in the bowl, the pan, the baking sheet and spatula to create an irresistible hunk of dessert. Blanket it in green-colored, almond marzipan and dip in dark chocolate, and you’ll forget that dammsugare translates to “vacuum cleaner”. Anything this exquisite should and will be eaten up like a vacuum cleaner.
When Rasmus met Robin, he was hardly a man, hardly even a person. Since age 2, no ocean or girlfriend could put even a loose tire in their friendship. When Rasmus called to tell him that we had booked flights and were leaving the states for Stockholm in T-52 days, Robin’s only reply was, “You fucking idiot!!” Rasmus had forgotten that Robin would be gone, on vacation, in America.
So instead of hanging out with Robin, we hung out with his apartment near Mariatorget until he returned a few days before our departure. Here he is, being a regular, handsome, bachelor Swede in his awesome bachelor pad, wearing an apron and cooking an awesome dinner. No biggie.